The annual Specialty Equipment Market Association Show landmark event for gearheads, and the segment awards are one of the highlights of the whole show. This year, the Chevy Silverado took home the Truck of the Year title.
The SEMA Show is an annual event that reveals innovative aftermarket products and celebrates the organization’s partnership with famous automakers. Plus, it’s where the industry’s best vehicles are crowned with a prestigious title, based on their segment. These awards are given to just five categories of vehicles — including trucks.
The Silverado brought home the Truck of the Year title thanks to Chevy’s dedication to introducing new features and technologies year in and year out, aimed at constantly elevating user experience in a Silverado. This includes technology like an available 15-view camera system to make trailering easier, an available Head-Up Display that can project information to on the windshield so you don’t have to take your eyes off the road, and two segment-first rear-seatback storage compartments.
Because of these innovations and new features being added into the Silverado and other Chevy vehicles, Chevrolet continues to show its dedication to bringing only the best to its fans. This has allowed the Silverado to thrive for many years, and the best is still yet to come for Silverado fans.
Want to see why the Silverado earned the Truck of the Year award? Come take it for a test drive at Greenwood Chevrolet.